Privacy Policy
Last updated: January 26, 2026
OPAL & REU.
(“we,” “us,” “our”) operates the website https://opalrue.com/ and related services (the “Services”) to provide you with a curated online shopping experience. Our store is hosted on Shopify, which allows us to sell our products and services to you.
This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, make a purchase, or otherwise interact with us. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will govern with respect to your personal information.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
“Personal information” means any information that identifies you or could reasonably be linked to you. This does not include anonymous or de-identified data.
Depending on how you use our Services, we may collect:
Contact Information
Name, billing address, shipping address, phone number, and email address.
Payment Information
Credit/debit card details, payment method, transaction confirmations, and billing details. Payments are processed securely through third-party providers.
Account Information
Login credentials, account preferences, and saved items.
Order & Transaction Information
Products viewed, added to cart, purchased, returned, or exchanged.
Customer Support Communications
Any information you share when contacting us for help.
Device & Technical Information
IP address, browser type, device type, time zone, and cookies.
Usage Information
How you browse and interact with our website.
How We Collect Information
We collect personal information:
-
Directly from you when you place an order, create an account, or contact us
-
Automatically through cookies and tracking technologies when you browse our site
-
From service providers like Shopify, payment processors, and shipping partners
-
From marketing and analytics partners
How We Use Your Information
We use your personal information to:
Provide Our Services
Process orders, handle payments, ship products, manage returns, and provide customer support.
Improve Your Experience
Personalize product recommendations, remember preferences, and improve website performance.
Marketing & Advertising
Send promotional emails (if you opt in), show relevant ads, and inform you about new products or sales.
Security & Fraud Prevention
Protect our store, prevent fraud, and maintain safe transactions.
Legal Obligations
Comply with laws, regulations, and legal processes when required.
How We Share Information
We only share your information when necessary, including with:
-
Shopify, our e-commerce platform provider
-
Payment processors to securely complete transactions
-
Shipping carriers to deliver your orders
-
Marketing and analytics partners to improve our advertising
-
Legal authorities if required by law
We do not sell your personal information.
Shopify Hosting
Our store is hosted by Shopify. Your data may be stored through Shopify’s systems and may be processed in countries outside your own. Shopify handles data according to their own privacy policy.
Cookies & Tracking
We use cookies and similar technologies to:
-
Keep your shopping cart active
-
Understand how visitors use our site
-
Improve performance and marketing
You can control cookies through your browser settings.
Children’s Privacy
Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children.
Data Security & Retention
We take reasonable steps to protect your information. However, no system is completely secure. We retain personal data only as long as necessary to provide our services and meet legal requirements.
Your Rights
Depending on your location, you may have the right to:
-
Access the personal data we hold about you
-
Request corrections
-
Request deletion
-
Opt out of marketing emails
-
Request a copy of your data
To exercise any of these rights, contact us at:
Third-Party Links
Our website may contain links to other websites. We are not responsible for their privacy practices.
International Data Transfers
Your information may be processed outside your country. When required, we use approved safeguards to protect your data.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
🌐 https://opalrue.com/
📧 info@opalrue.com